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2 reasons to embrace Dark Social

Dark Social is a phenomenon that is having marketers freak out these days. What is dark social anyways? Dark Social Drives Online Referral Traffic The term dark social was originally discussed by Alexis Madrigal back in 2012. He defined it as direct links that are shared through email, messaging apps, text messaging or other private […]

3 Things I learned teaching social media to entrepreneurs in Toronto

La Passerelle IDE offers a of a program to help new entrepreneurs set up their businesses and learn critical skills to be successful: Marketing, Accounting, Management etc. During the month of November, I taught entrepreneurs how to leverage digital technologies and social media to reach their business objectives. The average student was in his 40s, immigrant from French the speaking part of Africa. They were about launch of their business and only 1 had already launched. It was really interesting to see how digital technologies fit in their marketing strategy.

3 takeaways from the 2016 Webby Talk in Toronto

The Webby Awards are the holy grail of the Internet. They were created in the 90s to honour Internet professionals and Internet sensations. Webby Talks are annual thought-leadership series, discussing changes in the digital landscape. They are great ways to pick the brain of industry leaders and learn about tools/websites or campaigns you have missed.