The funniest Instagram ad ever A couple of weeks ago, my friends went to a concert to see a popular African singer (Tekno) perform in Toronto. They had the worst time ever and to make things worse, the star performer didn’t even show up 😂😂😂😂. When I saw this post, I really thought it was […]
I spend a lot of time on Instagram, mostly to get creative inspiration and test different tactics. Even if it is really annoying to see an ad every 4-5 posts, this week, I figured I might as well cease the opportunity and analyse my reactions to those ads. I thought I could learn something for […]
How email courses can help you promote your brand So sick of ads right now There is so much a brand can do to promote its products but the reality is, we live in a world where we are so exposed to promotional messages that we basically no longer respond to them. Worse: we have […]
The purpose of the course was to learn a few tactics to increase social media engagement. It was just what I expected: actionable tactics I could potentially test with clients. I already know most of the stuff that Buffer shared but I looked forward to getting an email from Kevan every day. I actually had a […]
Dark Social is a phenomenon that is having marketers freak out these days. What is dark social anyways? Dark Social Drives Online Referral Traffic The term dark social was originally discussed by Alexis Madrigal back in 2012. He defined it as direct links that are shared through email, messaging apps, text messaging or other private […]
2016 was a very eventful year. Trump wont the elections, the music and acting worlds have said farewell to legends and Fidel Castro died. Even if it is difficult not to think about 2016 as a crappy year, here 5 moments that really got my attention because of the massive reactions (positive or not) in social media.
La Passerelle IDE offers a of a program to help new entrepreneurs set up their businesses and learn critical skills to be successful: Marketing, Accounting, Management etc. During the month of November, I taught entrepreneurs how to leverage digital technologies and social media to reach their business objectives. The average student was in his 40s, immigrant from French the speaking part of Africa. They were about launch of their business and only 1 had already launched. It was really interesting to see how digital technologies fit in their marketing strategy.
A fun interview for my friend’s blog The Mymy project . I believe this really summarizes well what I mean by being an Urban Nomad.
Photo Credit: Illustration made by Monica Kim Garza
The Webby Awards are the holy grail of the Internet. They were created in the 90s to honour Internet professionals and Internet sensations. Webby Talks are annual thought-leadership series, discussing changes in the digital landscape. They are great ways to pick the brain of industry leaders and learn about tools/websites or campaigns you have missed.
According to Myers-Briggs, INFP personalities are also known as Mediators or Healers. They are idealists, looking for the good in people and events. They want to make things better. They are calm, reserved and passionate.