I have been reading eConsultancy’s blog for a couple of years. Every week I am excited to read their 10 important digital marketing stats series, which makes me discover other great digital marketing resources. This week they launched a quiz called Modern Marketing Readiness. The landing page looks nothing like what I have been used […]
How to be social media awkward My social media profiles are as random as it can get. I basically use them for 2 purposes: Show my personality and do EVERYTHING that social media managers (including myself 😂) tell you NOT to do. I don’t focus on a niche: I talk about all kind of things that […]
Ok, maybe my title is not 100% correct. Everybody cares about the number of your social media followers. But the truth is, so many brands out there are still obsessed with the size of their social media audience. Don’t be like them 👎🏾. Followers are to social media what hits are to web analytics Social […]
The funniest Instagram ad ever A couple of weeks ago, my friends went to a concert to see a popular African singer (Tekno) perform in Toronto. They had the worst time ever and to make things worse, the star performer didn’t even show up 😂😂😂😂. When I saw this post, I really thought it was […]
I spend a lot of time on Instagram, mostly to get creative inspiration and test different tactics. Even if it is really annoying to see an ad every 4-5 posts, this week, I figured I might as well cease the opportunity and analyse my reactions to those ads. I thought I could learn something for […]
How email courses can help you promote your brand So sick of ads right now There is so much a brand can do to promote its products but the reality is, we live in a world where we are so exposed to promotional messages that we basically no longer respond to them. Worse: we have […]
The purpose of the course was to learn a few tactics to increase social media engagement. It was just what I expected: actionable tactics I could potentially test with clients. I already know most of the stuff that Buffer shared but I looked forward to getting an email from Kevan every day. I actually had a […]
Dark Social is a phenomenon that is having marketers freak out these days. What is dark social anyways? Dark Social Drives Online Referral Traffic The term dark social was originally discussed by Alexis Madrigal back in 2012. He defined it as direct links that are shared through email, messaging apps, text messaging or other private […]
2016 was a very eventful year. Trump wont the elections, the music and acting worlds have said farewell to legends and Fidel Castro died. Even if it is difficult not to think about 2016 as a crappy year, here 5 moments that really got my attention because of the massive reactions (positive or not) in social media.
La Passerelle IDE offers a of a program to help new entrepreneurs set up their businesses and learn critical skills to be successful: Marketing, Accounting, Management etc. During the month of November, I taught entrepreneurs how to leverage digital technologies and social media to reach their business objectives. The average student was in his 40s, immigrant from French the speaking part of Africa. They were about launch of their business and only 1 had already launched. It was really interesting to see how digital technologies fit in their marketing strategy.