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The 2018 digital yearbook is here!

What is the Digital Yearbook? The Digital yearbook is a report that answers questions like: What is the internet penetration rate? How many people are active on social media? What is the mobile penetration rate? How often do people connect to social media from a mobile? And much more According to me, this report is […]

Modern Marketing Readiness

I have been reading eConsultancy’s blog for a couple of years. Every week I am excited to read their 10 important digital marketing stats series, which makes me discover other great digital marketing resources. This week they launched a quiz called Modern Marketing Readiness. The landing page looks nothing like what I have been used […]

2 reasons to embrace Dark Social

Dark Social is a phenomenon that is having marketers freak out these days. What is dark social anyways? Dark Social Drives Online Referral Traffic The term dark social was originally discussed by Alexis Madrigal back in 2012. He defined it as direct links that are shared through email, messaging apps, text messaging or other private […]