3 Things I learned teaching social media to entrepreneurs in Toronto

La Passerelle IDE offers a of a program to help new entrepreneurs set up their businesses and learn critical skills to be successful: Marketing, Accounting, Management etc. During the month of November, I taught entrepreneurs how to leverage digital technologies and social media to reach their business objectives. The average student was in his 40s, immigrant from French the speaking part of Africa. They were about launch of their business and only 1 had already launched. It was really interesting to see how digital technologies fit in their marketing strategy.