Dark Social is a phenomenon that is having marketers freak out these days. What is dark social anyways? Dark Social Drives Online Referral Traffic The term dark social was originally discussed by Alexis Madrigal back in 2012. He defined it as direct links that are shared through email, messaging apps, text messaging or other private […]
2016 was a very eventful year. Trump wont the elections, the music and acting worlds have said farewell to legends and Fidel Castro died. Even if it is difficult not to think about 2016 as a crappy year, here 5 moments that really got my attention because of the massive reactions (positive or not) in social media.