Irokko

Mandate

Translated the founder’s vision into a market-ready product and digital strategy, bridging conceptual ideas with technical execution and multi-channel marketing.

Key Responsibilities

• Product Strategy Leadership (MVP to V2): Directed the entire lifecycle of the initial product: translating the vision into specifications, defining business rules and user journeys, overseeing UX/UI design, and validation through user testing. Defined the strategic roadmap that led to the development and launch of version 2.
• Marketing & Launch Strategy: Designed and executed Go-To-Market launch plans for both the MVP and V2, through integrated multi-channel campaigns (email, social media, content, advertising) aimed at driving acquisition, retention, and revenue growth.

Deliverables

• Mobile App: Launched native Android and iOS applications (MVP and Version 2).
• Brand Identity: Created the complete visual identity for Irokko.
• Strategic Planning: Developed a 3-year integrated marketing roadmap aligned with business objectives.
• Website: Designed and launched two iterations of the Irokko website.
• Campaign Execution: Orchestrated multi-channel campaigns (email, content marketing, social media, social media advertising).
• Content Production: Blog articles, social media content, and video assets.
• Web analytics: Implemented automated performance dashboards for marketing and web analytics.

Results

• Global Adoption: Acquired 1,200+ users across 35 countries.
• IEnvironmental Impact: 3,000 trees planted.
• Strategic Partnerships: Secured partnerships with organizations like Desjardins, Environment Quebec, and FMQ.