Product: Mobile app
Sector: Environment
Date: 2016 - 2020
Product Management


  • Bridged the gap between founder vision and successful app launch:
    • Translated visionary ideas into actionable business requirements.
    • Supervised app development to ensure industry standards.
  • Strategized & executed digital marketing initiatives


  • Mobile App: Delivered Android and iOS versions.
  • Branding: Created Irokko’s visual brand identity.
  • Marketing Strategy: Built a comprehensive 3-year marketing plan to achieve business objectives.
  • Website Development: Designed and launched versions 1 and 2 of the Irokko website.
  • Marketing Execution: Orchestrated multi-channel marketing campaigns encompassing email, content marketing, social media marketing, and advertising.
  • Content Creation: Developed content like blog articles, social media content, and videos.
  • Analytics & Reporting: Created automated marketing performance and web analytics reports.


  • User Growth: 1,200 users across 35 countries.
  • Impact: 3,000 trees planted.
  • Partnerships: Secured partnerships with prestigious organizations like Desjardins, Environment Quebec, and FMQ.