Irokko
Product:
Mobile app
Sector:
Environment
Date:
2016 - 2020
Product Management
Mandate
- Bridged the gap between founder vision and successful app launch:
- Translated visionary ideas into actionable business requirements.
- Supervised app development to ensure industry standards.
- Strategized & executed digital marketing initiatives
Deliverables
- Mobile App: Delivered Android and iOS versions.
- Branding: Created Irokko’s visual brand identity.
- Marketing Strategy: Built a comprehensive 3-year marketing plan to achieve business objectives.
- Website Development: Designed and launched versions 1 and 2 of the Irokko website.
- Marketing Execution: Orchestrated multi-channel marketing campaigns encompassing email, content marketing, social media marketing, and advertising.
- Content Creation: Developed content like blog articles, social media content, and videos.
- Analytics & Reporting: Created automated marketing performance and web analytics reports.
Results
- User Growth: 1,200 users across 35 countries.
- Impact: 3,000 trees planted.
- Partnerships: Secured partnerships with prestigious organizations like Desjardins, Environment Quebec, and FMQ.