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Resume

Experience

  Canada | Cameroon
  Nov 2016 - Present

Founder | Marketing Director

@Saudad | Creative and Digital Marketing Agency

  Montreal, Canada
  Apr 2015 - Jul 2016

Senior Manager - Customer Loyalty and Retention

@Yellow Pages Group | Media Company

  Montreal, Canada
  Dec 2012 - Apr 2015

Product Manager - Online and Mobile Placement

@Yellow Pages Group | Media Company

  Montreal, Canada
  Dec 2009 - Dec 2012

Program & Account Manager

@TacTic Direct | Relationship Marketing Agency

  Montreal, Canada
  Jul 2006 - Jun 2009

Product Manager - Prepaid Long Distance

@Bell Canada | Telecommunications Company

Languages & Certifications

Language

French
English
Spanish

Certifications

Google Analytics 4 - Google

Content Marketing - Hubspot

Social Media Marketing - Hubspot

SEO - Hubspot

Inbound Marketing - Hubspot

Email Marketing - Hubspot

Education

  • 2013

    McGill University

    Graduate Certificate | Internet Business

  • 2010

    HEC Montreal

    Master Degree | International Affairs

  • 2006

    HEC Montreal

    Bachelor in Business Administration | International Business & International Finance

Public Speaking & Teaching

Guest Speaker

Institute of Design & Synergistics

“The youth & Creative Confidence in Africa”, May 2021

DevFest Cameroon

Your website sucks! But it doesn’t have to., Dec 2019

Startup Academy

Finding your voice in a noisy digital world, Apr 2018
  Yaounde, Cameroon
  2018 - 2019

Guest teacher | Université Catholique D'Afrique Centrale

  • eCommerce Management
  • Digital marketing strategy
  • Web analytics 101: planning and implementation
  Toronto, Canada
  2016 - 2018

Digital Marketing Instructor | La Passerelle IDE

  • Social Media Masterclass
  • Build and Grow your online presence Masterclass

Research Experience

SIT Study Aboard

  Remote
  2019 - Present

Research Supervisor


  • « La monnaie suit le développement » A Study of the Present Relationship between the CFA Franc System and Human Development in Cameroon. Carolyne Hardy, Pomona College, April 2023.
  • The importance of traditional medicine in North West Cameroon. Brenda Mbonge, University of Buea, December 2022.
  • The relationship between Social Media and Academics: The case of students in the University of Buea. Munsho Noela, University of Buea, December 2022.
  • Influence of formal employment on changing gender roles. Elvira Nforshi, University of Buea, September 2022.
  • A study of self-love among Cameroonian Women. Mulanga Banza, The George Washington University, April 2022.
  • The impact of social media on Cameroonian youth. Asongu Relendies, University of Buea, April 2022.
  • Causes and Impact of Loan Delinquency in Microfinance Institutions Yaounde. Buh Otance Wai, University of Buea, March 2020.
  • Rain and Drought: The Face of Climate Change in Batoufam, West Cameroon. Brenna Grace Martin, Appalachian State University, December 2019.
  • We are together. We are proud: Feminism expression among women in polygamic unions in Batoufam, West Cameroon. Briana DeStaffan, University of North Carolina at Chapel Hill, December 2019.
  • Silence is a gun. Juliana Biggs, The George Washington University, December 2019.
  • Empowering women and economic development in Cameroon: Microcredit as a tool to promote female entrepreneurship in Cameroon: The case study of MUFFA. Mungang Maybe Akah, University of Buea, March 2019.

Yale University

  Cameroon
  Sept 2019 - Aug 2020

Human Centered Designer

  • Designed and planed a new approach to increase the demand for vaccination of children under 2 years old in Cameroon.
  • Defined design challenge, selected tools and data collection protocol.
  • Trained 2 Junior Designers.

HEC Montreal

  Montreal, Canada
  2007 - 2010

Researcher - Masters of Science

Three Perspectives of NGOs’ Performance, HEC Montreal, 2010.

Research Director: Taïeb Hafsi

President of Jury: Martin Coiteux