Certifications

Google Analytics | Google
AdWords Search | Google
Inbound Marketing | Hubspot
Email Marketing | Hubspot
Content Marketing | Hubspot
Twitter Flight School | Twitter

Experience

Zenu Académie

eLearning platform
  Global
Dec 2017 - Present

Founder, Teacher & Podcast Host

Build and share courses and tutorials to help the French community develop their digital skills.

Main Achievements

  • Plan, record and edit video courses
  • Content marketing (plan, create and promote)
  • Business development
  • Cross-channel marketing strategy

Saudad

Digital Marketing Agency
  Canada | Cameroon
Jan 2016 - Present

Marketing Strategist

Help clients build, grow or strengthen their online presence.

Main Achievements

Jump to the consultation section

Yellow Pages Group

Print & Digital Media Company
 Montreal, Canada
Dec 2012 - Dec 2015

Senior Manager - Customer Loyalty and Retention

Manage the retention part of customer life cycle. Develop strategies to reduce churn (proactively and reactively) and increase advertisers' satisfaction.

Main Achievements

  • Collaborate with Channel Marketing to build Customers Health Index
  • Design proactive campaigns to prevent at risk advertisers from churning
  • Support Customer Excellence channel by providing technological tools, reporting and retention offers
  • Develop strategic plan: Redesign Customer Experience happy path and optimize the retention channel
  • Collaborate with the Onboarding team to educate new advertisers on Yellow Pages’ value

Product Manager - Online and Mobile Placement

Manage a $300M revenue portfolio of digital placement on yp.ca and the mobile app.

Main Achievements

  • Placement products evangelization
  • Contribution to the launch of the new yp.ca and mobile app (business rules, design and testing)
  • Share best practices to improve advertisers' ROI
  • Online market explosion:
    • Launch 4 new markets to prepare for placement products evolution and increase SERP monetization
    • Definition business rules, value story and overseeing project delivery
    • Develop 3-year business cases and roadmap of next markets to explode
  • Optimization of sales process
  • Work with the Taxonomy team to continuously improve Placement relevancy on YP search engine
  • Build a Measurement Plan for better tracking of main KPIs and product performance
  • Continuous monitoring of KPIs to assess product performance
  • Inventory Management and develop initiatives to increase sales in under-monetized markets
  • Product phase out: D+ & Rive Sud online and mobile market

Tac Tic Direct

Relationship Marketing Agency
 Montreal, Canada
Jan 2010 - Dec 2012

Program Manager | Account Manager

Manage yearly giving programs of major nonprofits like UNHCR, CHEO Foundation, Children's Wish Foundation and Opération Enfants Soleil.

Main Achievements

  • Develop clients’ annual communication plans and budgets
  • Prepare strategic briefs to meet client’s objectives in terms of acquisition, renewal and reactivation
  • Coordinate cross-channel campaigns (microsite, social media, direct marketing, email and telemarketing)
  • Develop strategic and tactical recommendations to build or increase clients’ social media and online presence
  • On-going monitoring of campaigns’ performance
  • Coordination of a multifunctional team
  • Business Development
  • Digital transformation evangelist & training

Bell Canada

Telecommunications Company
 Montreal, Canada
Jul 2006 - Jan 2009

Marketing Specialist

Coordinate marketing campaigns and monitor their performance.

Main Achievements

  • Management of a Direct Mail marketing campaign targeting 3,000,000 Canadian households
  • Coordination of the Display Units promotional campaigns in major points of sale - National Roll out
  • Coordination of printed ads campaigns in CSA News, RV Magazine and Metro
  • Satisfaction and loyalty IVR surveys analysis and improvement
  • Coordination of the integration of distributors’ and Bell World Stores’ billing system in SAP
  • Monitoring product performance
  • Sales reporting & forecast

Junior Product Manager

Increase prepaid long distance calling cards revenues and market share.

Main Achievements

  • Market Research and data analysis to find new products opportunity
  • Participation in the launch of 3 new prepaid cards under the brand VOX
  • Coordination of Display Units promotional campaign - Pilot
  • Online Survey “Where do Customers Shop?” with Leger Marketing panel, 3,000 respondents in Ontario and Quebec
  • Management of Web Minutes phase out
  • Reconstitution and improvement of Interactive Voice Response (IVR) trees
  • Monitoring product performance
  • Sales reporting & forecast

Distinction

 Elipse Award: Award that recognizes employees' contribution to the company's bottom line.

Teaching experience

Zenu Académie

eLearning Platform
 Global
2017 - Present

Teacher and podcast host

Build and share courses and tutorials to help the French community develop their digital skills.

Visit the Academy

Université Catholique D'Afrique Centrale

University
 Yaounde, Cameroon
April 2018

Guest teacher - Marketing, Communications & Sales students

  • How to manage an eCommerce project
  • How to build a digital marketing strategy
  • Web analytics 101: planning and implementation

Startup Academy

 Yaounde, Cameroon
April 2018

Speaker

How to find your voice in a noisy digital world?

Consultation

African Business Climate Survey

Organization
 Yaounde, Cameroon
2018

Digital Marketing Advisor

Help ABCS promote the first edition of Doing Business in Africa online and during the Economic Forum.

Main Achievements

  • Social Media strategy and community management
  • Content creation
  • Email Marketing
  • Landing page design and Leads generation

Shoppote

Deals app
 Douala, Cameroon
March 2017 - Present

Marketing Advisor

Help Shoppote position itself as the go-to platform where customers find products and offers around them.

Mandate

  • Go to market strategy
  • Employees mentoring
  • Ongoing marketing advice

Irokko

Mobile app
 Quebec, Canada
Mar 2017 - Dec 2017

Marketing & communications

Oversee the launch of the app & design the strategic marketing plan

Mandate

  • Logo design
  • Website design and development
  • Launch campaign
  • Define a measurement plan & build an integrated dashboard
  • Content curation and creation
  • Community Management

MTN Cameroon

Telecommunications Company
 Douala, Cameroon
Dec 2016 - April 2017

Social Media Strategy Consultant

Help MTN strengthen their relationship with their online communities (social customer service and engagement).

Mandate

  • Social media audit
  • Social media strategy
    • Determine social media goals, define a measurement plan and KPIs
    • Social media profiles optimization
    • Define a content strategy
    • Team structure
    • 1 year roadmap
  • Train Social Customer care agents

La Passerelle-IDÉ

Nonprofit
 Toronto, Canada
Nov 2016 - Present

Digital Marketing Instructor

Teach entrepreneurs how to leverage digital platforms to promote their business effectively.

Main Achievements

  • Social Media Masterclass: How to establish your presence on social and manage your reputation
  • Online presence Masterclass: How to build and maintain your website
  • One on one coaching

Website design and development

 Global
2015 - Present

Projects

SOKO Insights

Business Intelligence Startup
 Toronto, Canada
2014 - 2015

Digital Marketing Advisor

  • Brochure Design
  • Create brand identity
  • Strategic recommendations to increase SOKO’s online visibility

Education

  • 2013

    McGill University

     Montreal, Canada

    Graduate Certificate | Internet Business

    GPA: 3.76

  • 2010

    HEC Montreal

     Montreal, Canada

    Master Degree | International Affairs

    GPA: 3.59

  • 2006

    HEC Montreal

     Montreal, Canada

    Bachelor Degree (BBA) | International Business & Finance

    GPA: 3.21

    Walmart Scholarship

  • 2005

    Tec de Monterrey

     Monterrey, Mexico

    Exchange Semester | International Marketing

    GPA: 91.2%

  • 2001

    Lycée Alfred Kaestler

     Paris, France

    Classes Préparatoires aux Grandes Écoles | Economics and Social Sciences
    (Equivalent to an Undergraduate Degree)

Skills

Languages


French
English
Spanish

Digital Marketing


Content Marketing
Email Marketing
Social Media
Web Analytics
Mobile Marketing

Complementary Skills


Project Management
Relationship Marketing
Web Development
Design
Branding

Other Projects

Photography

2018

Cameroon Radio Television (CRTV)

Cover a live TV event at the National Museum in Yaounde

Afeso SARL

Plan and organize a photo shoot. Shoot 200 art pieces to promote the gallery online and offline.

African Business Climate Survey

Cover the Business Forum at Hilton Hotel in Yaounde.

Fundraising

2016

Fundraising campaign: Ecole Digne (Fr) & Learn in Dignity (En)

Fundraising campaign to promote quality learning in a primary school in Cameroon.

  • Develop campaign strategy (microsite, email, content, social media)
  • Web Development
  • Develop content to support the campaign (texts, images and videos)
  • Email campaigns
  • Performance assessment and key learnings

$2,687 raised. We were able to build a classroom and provide school and medical supply to the children. Watch the thank you video here.

Blogging

2011 - 2018

Robin de Brousse

Blog about international development and philanthropy

 Featured blog on Paperblog France in Aug. 2012


L'effet tactic | Tac Tic Direct

Corporate blog about digital marketing and philanthropy

 Contributor with the highest viewing statistics

Research Experience

2006 - 2010

Research Paper - Master Degree

Trois Perspective de la performance des ONG (Three Perspectives of NGOs' Performance), HEC Montreal, 2010.

Research Director: Taïeb Hafsi, Holder of the Walter-J.-Somers Chair in International Strategic Management

President of Jury: Martin Coiteux, Minister of Municipal Affairs and Land Occupancy

Grade: A

Publication

Tchepannou, Nadine & Hafsi,Taïeb (2014), Trois Perspective de la performance des ONG (Three Perspectives of NGOs' Performance), Editions EU.

Invited Presentations

  • Trois perspectives de la performance des ONG presented at Colloque CRISES 2010 on March 25-26, 2010, Université Laval
  • Trois perspectives de la performance des ONG presented at CERG 2010 on May 7, 2010, HEC Montreal

CERG 2010 presentation was broadcasted on Canal Savoir, a TV channel that promotes knowledge sharing and knowledge creation.

Research work

Research Assistant - Department of Management, HEC Montreal, 2009