Certifications

Google Analytics | Google
AdWords Search | Google
Inbound Marketing | Hubspot
Email Marketing | Hubspot
Content Marketing | Hubspot
Social Media Marketing | Hubspot

Experience

Saudad

Creative and Digital Marketing Agency
  Canada | Cameroon
Jan 2016 - Present

Founder & Marketing Strategist

Help clients build, grow or strengthen their online presence.

  • Digital marketing strategy
  • Execute campaigns across channels - email, social media, content, video, SEO and more
  • Web design and development
  • Branding
  • Photography and video production

Portfolio

Check out the portfolio

Yellow Pages Group

Print & Digital Media Company
 Montreal, Canada
Dec 2012 - Dec 2015

Senior Manager - Customer Loyalty and Retention

Manage the retention part of customer life cycle. Develop strategies to reduce churn (proactively and reactively) and increase advertisers' satisfaction.

Main Achievements

  • Contribute to the development of the Customer Health Index to proactively identify at risk advertisers
  • Design proactive campaigns to prevent at risk advertisers from churning
  • Support Customer Excellence channel by providing technological tools, reporting and retention offers
  • Customer Success Roadmap: Redesign Customer Experience happy path and retention channel optimization
  • Collaborate with the Onboarding team to educate new advertisers on Yellow Pages’ value

Product Manager - Online and Mobile Placement

Manage a $300M revenue portfolio of digital placement on yp.ca and the mobile app.

Main Achievements

  • Placement products evangelization
  • Contribution to the launch of the revamped version of yp.ca and mobile app (business rules, design and testing)
  • Share best practices to improve advertisers' ROI
  • Online market explosion:
    • Launch 4 new markets to prepare for placement products evolution and increase SERP monetization
    • Definition business rules, value story and overseeing project delivery
    • Develop 3-year business cases and roadmap of next markets to explode
  • Optimization of sales process
  • Work with the Taxonomy team to continuously improve Placement relevancy on YP search engine
  • Build a Measurement Plan for better tracking of main KPIs and product performance
  • Continuous monitoring of KPIs to assess product performance
  • Inventory Management and develop initiatives to increase sales in under-monetized markets
  • Product phase out: D+ & Rive Sud online and mobile market

Tac Tic Direct

Relationship Marketing Agency
 Montreal, Canada
Jan 2010 - Dec 2012

Program Manager | Account Manager

Manage yearly giving programs of major nonprofits like UNHCR, CHEO Foundation, Children's Wish Foundation and Opération Enfants Soleil.

Main Achievements

  • Develop clients’ annual communication plans and budgets
  • Prepare strategic briefs to meet client’s objectives in terms of acquisition, renewal and reactivation
  • Coordinate cross-channel campaigns (microsite, social media, direct marketing, email and telemarketing)
  • Develop strategic and tactical recommendations to build or increase clients’ social media and online presence
  • On-going monitoring of campaigns’ performance
  • Coordination of a multifunctional team
  • Business Development
  • Digital transformation evangelist & training

Bell Canada

Telecommunications Company
 Montreal, Canada
Jul 2006 - Jan 2009

Marketing Specialist

Coordinate marketing campaigns and monitor their performance.

Main Achievements

  • Management of a Direct Mail marketing campaign targeting 3,000,000 Canadian households
  • Coordination of the Display Units promotional campaigns in major points of sale - National Roll out
  • Coordination of printed ads campaigns in CSA News, RV Magazine and Metro
  • Satisfaction and loyalty IVR surveys analysis and improvement
  • Coordination of the integration of distributors’ and Bell World Stores’ billing system in SAP
  • Monitoring product performance
  • Sales reporting & forecast

Product Manager

Increase prepaid long distance calling cards revenues and market share.

Main Achievements

  • Market Research and data analysis to find new products opportunity
  • Participation in the launch of 3 new prepaid cards under the brand VOX
  • Coordination of Display Units promotional campaign - Pilot
  • Online Survey “Where do Customers Shop?” with Leger Marketing panel, 3,000 respondents in Ontario and Quebec
  • Management of Web Minutes phase out
  • Reconstitution and improvement of Interactive Voice Response (IVR) trees
  • Monitoring product performance
  • Sales reporting & forecast

Distinction

 Elipse Award: Award that recognizes employees' contribution to the company's bottom line.

Consultation

Website design and development

 Global
2015 - Present
  • Wood Trading Platform - [International Trade] - New York, USA (2019)
  • Yakana Films - [Film Maker] - London, UK (2019)
  • Afeso SARL - [Art Gallery] - Yaounde, Cameroon (2018)
  • Doing Business in Africa - [Business Organization] - Yaounde, Cameroon (2018)
  • Zenu Académie - [eLearning Platform] - Yaounde, Cameroon (2017)
  • Irokko - [Mobile app] - Quebec, Canada (2017)
  • Inside Soccer - [Online Soccer training community] - New York, USA (2017)
  • ADAF Cameroun - [NGO] - Yaounde, Cameroon (Since 2016)
  • MUFFA Cameroun - [Microfinance] - Yaounde, Cameroon (Since 2016)
  • 6 Horizon - [Online store] - Quebec, Canada (2016)
  • Robin de Brousse - [Personal Blog] - Montreal, Canada (2010 - 2018)
  • Hôtel les Polygones - [Hotel] - Kribi, Cameroon (2016)

Wood Trading Platform

International Trade
 New York, USA
Jan 2019 - Present

Marketing Advisor

Assist in the launch of Wood Trading Platform and create its brand identity.

Main Achievements

  • Brand identity creation (logo design, collaterals and brand guide)
  • Web design and development
  • Go To Market strategy

African Business Climate Survey

Business Organization
 Yaounde, Cameroon
May 2018 - Sept 2018

Digital Marketing Advisor

Help ABCS promote the first edition of Doing Business in Africa online and during the Economic Forum.

Main Achievements

  • Social Media marketing
  • Content creation
  • Email Marketing
  • Landing page design and development

Shoppote

Mobile app
 Douala, Cameroon
March 2017 - Oct 2018

Marketing Advisor

Help Shoppote position itself as the go-to platform where customers find products and offers around them.

Mandate

  • Go to market strategy
  • Employees mentoring
  • Ongoing marketing strategy advice: product management, pricing, product evangelization, social media marketing
  • Website and app testing
  • Contribution to business plan, pitches and conference presentation.

Irokko

Mobile app
 Quebec, Canada
Mar 2017 - Dec 2017

Marketing & communications consultant

Oversee the launch of Irokko’s mobile app, define the value proposition and develop a strategic marketing plan to meet the revenues target and app downloads.

Mandate

  • Logo and mobile app icon design
  • Website design and development
  • Go to Market campaign coordination
  • Define a measurement plan & build an integrated dashboard
  • Content curation and creation
  • Social media marketing

MTN Cameroon

Telecommunications Company
 Douala, Cameroon
Dec 2016 - April 2017

Social Media Strategy Consultant

Advising MTN Cameroon on how to optimize their social media marketing to reach corporate objectives tied to Brand advocacy, Revenues generation, Employer branding and Social customer service.

Mandate

  • Social media audit
  • Social media strategy
    • Determine social media goals, define a measurement plan and KPIs
    • Social media profiles optimization
    • Define a content strategy
    • New team structure recommendation
    • New process mapping
    • 1 year roadmap
  • Training of Social Customer care agents

SOKO Insights

Business Intelligence Startup
 Toronto, Canada
2014 - 2015

Marketing and Communications Advisor

Help Soko Insights define its value proposition and execute its Go To Market strategy.

  • Brand and Sales Collaterals design
  • Contribution to Soko Insights communications efforts

Education

Skills

Languages


French
English
Spanish

Skills


Project Management
Web Analytics
Web Development
Photography
Video Editing

Software


Adobe Illustrator
Adobe XD
Lightroom
Photoshop
Premiere Pro

Teaching experience

Zenu Académie

eLearning Platform
 Global
2017 - Present

Founder & Teacher

Build, share and promote courses and tutorials to help the French community develop their digital skills.

Tasks

  • Plan, record and edit video courses
  • Content marketing (plan, curate, create and promote content)
  • Inbound Marketing
  • Cross-channel strategy: Social Media, Email, Video, Blog, Content
  • SEO
  • Email Marketing
  • Video production
Visit the Academy

La Passerelle-IDÉ

Nonprofit
 Toronto, Canada
Nov 2016 - Mar 2018

Digital Marketing Instructor

Teach entrepreneurs how to leverage digital platforms to promote their business effectively.

Main Achievements

  • Social Media Masterclass: How to establish your presence on social and manage your reputation
  • Online presence Masterclass: How to build and maintain your website
  • One on one coaching

Other Projects

Photography

2017 - Present

Association Femmes d'Atta

Creative Director - Product Launch - March 2019

Cameroon Radio Television (CRTV)

  • Official Photographer - New year's wishes to Charles Ndongo - Jan 2019
  • Official Photographer - National Youth celebration - live TV event at the National Museum in Yaounde - Feb 2018

African Business Climate Survey

Official Photographer - Doing Business in Africa book launch - July 2018

Afeso SARL

  • Creative Director and photographer - Photo shoot of 200 art pieces and videos of 20 pieces to promote the gallery online and offline. - June 2018
  • Official Photographer - Labour Day at Afeso. - May 2018

MUFFA Cameroon

Official Photographer - International Women's Day celebration - March 2017, 2018 and 2019

Fundraising

2016

Fundraising campaign: Ecole Digne (Fr) & Learn in Dignity (En)

Fundraising campaign to promote quality learning in a primary school in Cameroon.

  • Develop campaign strategy (microsite, email, content, social media)
  • Web Development
  • Develop content to support the campaign (texts, images and videos)
  • Email campaigns
  • Performance assessment and key learnings

$2,687 raised. We were able to build a classroom and provide school and medical supply to the children. Watch the thank you video here.

Blogging

2011 - 2018

Robin de Brousse

Blog about international development and philanthropy

 Featured blog on Paperblog France in Aug. 2012


L'effet tactic | Tac Tic Direct

Corporate blog about digital marketing and philanthropy

 Contributor with the highest viewing statistics

Research Experience

2006 - 2019

Academic Supervisor - 2019

SIT Study Abroad Cameroon - School for International Training

Supervising the research of a student in Economic Development and Social Change.

Research topic: Empowering women and economic development in Cameroon: Microcredit as a tool to promote female entrepreneurship in Cameroon: The case study of MUFFA., Mungang Maybe Akah, 2019.

Research Paper - Master Degree

Trois Perspective de la performance des ONG (Three Perspectives of NGOs' Performance), HEC Montreal, 2010.

Research Director: Taïeb Hafsi, Holder of the Walter-J.-Somers Chair in International Strategic Management

President of Jury: Martin Coiteux, Minister of Municipal Affairs and Land Occupancy

Grade: A

Publication

Tchepannou, Nadine & Hafsi,Taïeb (2014), Trois Perspective de la performance des ONG (Three Perspectives of NGOs' Performance), Editions EU.

Invited Presentations

  • Trois perspectives de la performance des ONG presented at Colloque CRISES 2010 on March 25-26, 2010, Université Laval
  • Trois perspectives de la performance des ONG presented at CERG 2010 on May 7, 2010, HEC Montreal

CERG 2010 presentation was broadcasted on Canal Savoir, a TV channel that promotes knowledge sharing and knowledge creation.

Research work

Research Assistant - Department of Management, HEC Montreal, 2009