My Gifted Box
Brief
A new high-end gift basket company targeting young African professionals required a visual identity to launch their brand. The goal was to create a sophisticated yet culturally resonant identity that highlighted craftsmanship and uniqueness while authentically connecting to African heritage without relying on clichés.
Choice of colors
To design a timeless brand system that balances modern elegance with traditional African symbolism, reflecting the longevity of the products—such as wooden boxes and silk scarves—and appealing to a discerning, style-conscious audience.
Concept & inspiration
The identity is rooted in Andikra symbols, centuries-old West African visual motifs that convey meaning and heritage. I integrated these symbols into a custom logomark, blending three distinct Adinkra icons with the word “GIFT” to create a unique, meaningful emblem of quality and cultural pride.
Final logo
The logo mark is a unique blend of four elements: three Andikra symbols and the word “GIFT.”
Design approach
- Color Palette: Warm, organic tones were chosen to complement natural materials like wood and raffia, while evoking the richness of African landscapes.
- Aesthetic: Clean, elegant, and versatile—designed to maintain impact across applications, from engraved wooden boxes to printed greeting cards and digital media.
- Typography & Imagery: Selected refined typefaces and subtle patterns to convey effortlessness, luxury, and timeless appeal.
Deliverables:
- Complete visual identity (primary and secondary logos, color palette, typography, icons, patterns)
- Brand style guide
- Printed brand collaterals
- Greeting cards
- Custom packaging and branded merchandise concepts
- Social media templates
- Launch strategy and campaign visuals
Physical products
Social media content
Greeting cards
Results
- 287 gift baskets sold in two years.
- Acquisition of 5 recurring corporate clients.