Wutsi

About

A mobile app that empowers Cameroonian to build an online store and get paid seamlessly with Mobile Money.

Mandates

Product Vision & Strategy

• Defined the initial vision for Wutsi.
• Identified the target audience and prioritized features.
• Participated in user experience (UX) design to ensure an intuitive and user-friendly app.
• Developed business rules and oversaw user testing to guarantee functionality and usability.

Go-To-Market Strategy

• Coordinated the soft launch.
• Created marketing materials (collaterals, support resources) and defined key performance indicators (KPIs).

Post-Launch Analysis

• Conducted user research interviews to understand merchant needs and app experiences.
• Analyzed data and feedback to create a data-driven feature roadmap for future iterations.
• Presented recommendations for app improvement based on market trends and user insights.

Deliverables

• Website design and development.
• App UX design
• Google Play Store listing content (descriptions, screenshots, keywords).
• Marketing materials:
  • Transactional emails to guide users through purchases.
  • Onboarding emails to welcome and educate new users.
  • Support videos to address user queries effectively.
  • Marketing visuals to capture user attention.
• Soft launch post-mortem to analyze performance and identify areas for optimization.

Results

• App shipped on time after 3-month sprint.
• 50 online stores created on Month 1.