Wutsi

About

A mobile app that empowers Cameroonian to build an online store and get paid seamlessly with Mobile Money.

Mandates

Product Vision & Strategy

• Defined the foundational product vision and strategy for Wutsi.
• Identified target users and prioritized core features for MVP development.
• Collaborated on UX design to ensure an intuitive and accessible user experience.
• Established business logic and oversaw user testing to validate functionality and usability.

Go-To-Market Strategy

• Coordinated the app’s soft launch and initial market entry.
• Developed all launch marketing materials (collaterals, onboarding, support resources) and defined KPIs to measure early adoption and engagement.

Post-Launch Analysis

• Conducted user interviews to gather merchant feedback and identify pain points.
• Analyzed usage data and feedback to build a data-driven features roadmap.
• Delivered actionable recommendations for app improvements based on user insights and market trends.

Deliverables

• Website design and development
• App UX/UI design
• Google Play Store listing (descriptions, screenshots, SEO keywords)
• Marketing materials:
  • Onboarding and transactional email sequences
  • Support tutorial videos
  • Promotional visuals and banners
• Soft launch post-mortem report with performance analysis and optimization opportunities

Results

• App shipped on time after 3-month sprint.
• 50 online stores created on Month 1.