Wutsi
Product:
Mobile app
Sector:
Mobile Commerce
Date:
2023
Product Management
About
A mobile app that empowers Cameroonian to build an online store and get paid seamlessly with Mobile Money.
Mandates
Product Vision & Strategy
- Defined the initial vision for Wutsi.
- Identified the target audience and prioritized features.
- Participated in user experience (UX) design to ensure an intuitive and user-friendly app.
- Developed business rules and oversaw user testing to guarantee functionality and usability.
Go-To-Market Strategy
- Coordinated the soft launch.
- Created marketing materials (collaterals, support resources) and defined key performance indicators (KPIs).
Post-Launch Analysis
- Conducted user research interviews to understand merchant needs and app experiences.
- Analyzed data and feedback to create a data-driven feature roadmap for future iterations.
- Presented recommendations for app improvement based on market trends and user insights.
Deliverables
- Website design and development.
- App UX design
- Google Play Store listing content (descriptions, screenshots, keywords).
- Marketing materials:
- Transactional emails to guide users through purchases.
- Onboarding emails to welcome and educate new users.
- Support videos to address user queries effectively.
- Marketing visuals to capture user attention.
- Soft launch post-mortem to analyze performance and identify areas for optimization.
Results
- App shipped on time after 3-month sprint.
- 50 online stores created on Month 1.