Wutsi
Led product strategy, launch, and post-launch analysis for the Wutsi MVP.
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Led product strategy, launch, and post-launch analysis for the Wutsi MVP.
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Designed and executed a lead gen campaign leveraging SEO and social media to drive a 36.6% conversion rate and high-quality subscriber retention.
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Designed a brand identity that bridges African heritage and contemporary luxury, creating a visual system that avoids clichés while celebrating local craftsmanship.
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Led the end-to-end launch of the sustainability app Irokko resulting in 1,200+ users across 35 countries and 3,000 trees planted.
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Support the new generation of researchers in conducting relevant fieldwork on the themes of social justice and sustainable development.
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Co-wrote, produced, and project-managed the short film Ma destinée, leading it from concept to festival nomination on a limited budget.
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